Jan 23, 2022‘Use it or lose it’ — the outdated airline slot rule can be fixed to stop incentivizing useless CO2 emissionsRead how the problem can be reframed and solved in a customer-centric and sustainable way — Even if you are a complete outsider to the airline industry, you are likely to have heard claims of thousands of empty flights uselessly emitting CO2 due to European regulation. Indeed, there is ground to consider the obsolete format of ‘use it or lose it’ slot rules as incentivizing environmentally…Airlines4 min readAirlines4 min read
Dec 18, 2020In financial services, sustainability is bound to replace digitalisation as the growth engineEmbedding sustainability is a journey. Those who start it early can achieve more in terms of willingness to pay and of impact visibility. — It is the right time for your sustainable transformation The digital transformation has been the engine of the recent growth in the financial services sector. But we have come to a point, in which being digital is not a differentiator anymore in the eyes of many customers. It has become a hygiene factor and a commodity. Therefore, financial services…Sustainability12 min readSustainability12 min read
Nov 9, 2020How to convince travellers to fly again by addressing the 5 key deterrentsUsing science, good practices and inspirations from other industries to bring back passengers despite the pandemic — The SARS-CoV-2 coronavirus has hit few sectors harder than the aviation sector. Airlines and airports are desperately trying to convince people that air travel is safe. Current communication strategies focus on creation of perception of safety and on high-quality services. However, the results of a survey on attitudes towards aviation…Airlines6 min readAirlines6 min read
Jul 29, 2020Growth-driving innovation for free?If your SME has Poland based operations, you can dramatically decrease your innovation costs. It is hard to reach a comfortable balance between investing in innovation and the return on that investment Have you been thinking of improving an existing product, launching a new solution or adding a new feature to create a unique customer experience? …İnnovation4 min readİnnovation4 min read
May 13, 2020How business operations might adapt to the post-pandemic realityInspirations for your strategic scenarios — The coronavirus crisis is a world-changing event having a growing impact on the global economy. In a series of internal futures thinking exercises we looked at 5 areas: Travel & Leisure, Society, Economics & Consumption, Environment and Politics. Here are our hypotheses of what’s going to change in business operations…Business4 min readBusiness4 min read
May 5, 2020Hypotheses about the future of travel in the post pandemic worldWhat’s going to change in how we travel? — The COVID-19 pandemic may be remembered as the single most disruptive event in modern history. It is likely to durably reshape the customer, employee and organizational behaviour. …Travel3 min readTravel3 min read
Published inAge of Awareness·Mar 4, 2020Coronavirus: a chance for a beneficial behavioural changeYou have obviously already heard about the new coronavirus that has infected almost a hundred thousand people. The TV and press in every country update the citizens on the number of new cases and some scientists are starting muttering the word pandemic. Headlines from economic journals name the outbreak the…Health5 min readHealth5 min read
