How to convince travellers to fly again by addressing the 5 key deterrents

Using science, good practices and inspirations from other industries to bring back passengers despite the pandemic

Image for post
Image for post

1. The risk of losing or freezing money for the plane tickets

2. The risk of catching the virus at the airport or on a plane.

3. The risk of sudden holiday cancellation due to regulatory change

4. The risk of being put on a mandatory quarantine

5. The risk of high medical emergency costs abroad

Crafting communication backed by behavioural science

Using other industries as inspiration

We combine a strategic perspective with user-centric innovation to create, improve and scale services and organizations.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store